Corso di laurea magistrale in
Comunicazione e Culture dei media

A basic knowledge of semiotic analysis tools is required.

For those who have never studied semiotics before, the online preparatory course available at https://elearning.unito.it/scienzeumanistiche/course/view.php?id=5170 is recommended.

The workshop aims to study and analyse the phenomena of tourism and mobility by applying the methodology of semiotic analysis and to encourage the design of analysis for the purposes of the enhancement, promotion and tourism communication of places. Particular attention will be given to the identity-building processes of places, paying attention to digital and ‘social’ formats.

At the end of the workshop you will have the analytical tools for the semiotic study of tourism phenomena.

In particular, therefore, the acquisition of analytical skills regarding the texts and case studies proposed in the lessons is expected. Furthermore, participants will have to demonstrate the ability to apply the methodologies learnt through analysis of proposed or original materials.

-Definition of ‘tourism discourse’.

-Delimitation of the field of investigation. The tourism ‘phenomenon’ and its performance

-Tourism and signification: semiotic tools for understanding the meaning of place

- The case of the litalian identity ‘open to wonder’

-Identities of places and travellers

Lectures lasting a total of 18 hours (3 CFU). The workshop will be held in presence. Attendance at the Workshop is compulsory and subject to timely verification. Lecture PowerPoints and all teaching materials will be uploaded onto the Moodle platform in parallel with the progress of the course. The workshop includes both group and individual practical exercises.

ctive participation in the discussion of the topics, issues and group exercises is required. Attendance at the Workshop is also required.
The actual assessment of learning involves the elaboration and presentation on one of the topics covered in the lecture or on an original topic relevant to the issues addressed in the workshop. This topic will be agreed with the lecturer.
The preparation will be considered adequate (with assessment expressed as ‘approved’/‘not approved’) if the student demonstrates that he/she has acquired the following skills:

- Analysis and exposition with mastery of specialist vocabularies and semiotic terminology;
- Independent application of the acquired knowledge and analytical methodologies.

GENERAL GUIDELINES:

For students with DSA or disabilities, please see the University's support (https://www.unito.it/servizi/lo-studio/studenti-con-disabilitaopen_in_new) and reception (https://www.unito.it/accoglienza-studenti-con-disabilita-e-dsaopen_in_new) arrangements, and in particular the procedures required for examination support (https://www.unito.it/servizi/lo-studio/studenti-e-studentesse-con-disabilita/supporto-studenti-e-studentesse-conopen_in_new).

Students with SLD are requested to inform the lecturer at the beginning of the course in order to agree on a personal learning path suited to their needs, even beyond the compensatory and dispensatory measures provided for the examination.

Il turismo tra memoria e futuro, 2022, (a cura di) Giuditta Bassano e Anna Maria Lorusso, E/C. Rivista dell’Associazione Italiana di Studi Semiotici n. 35

https://mimesisjournals.com/ojs/index.php/ec/issue/view/126

Lo sguardo turistico: luoghi, discorsi e pratiche, 2022, (a cura di) Dario Mangano e Luigi Virgolin, E/C. Rivista dell’Associazione Italiana di Studi Semiotici n. 35

https://mimesisjournals.com/ojs/index.php/ec/issue/view/153

Virgolin, Luigi. 2022. Capitale turistico. Nuove immagini di Roma, nuovi modelli di viaggio. Milano, Mimesis

Lotman, Jurij. 2017. “Lezione 2: Sui viaggi”. In: Lotman, Jurij, Conversazioni sulla cultura russa, a cura di Silvia Burini, Milano, Bompiani, pp. 149-159.

https://iris.unive.it/bitstream/10278/3691636/2/Conversazioni%20sulla%20cultura%20russa_stampa%20interni.indd_compressed.pdf

MacCannel, Dean. 1999. The Tourist. A New Theory of the Leisure Class, University of California Press.